By 2050, 9.9 billion people worldwide will need to be fed (2000: 6.1 billion). To ensure food security, food must be produced more efficiently. This requires smart decisions and a meaningful database. With today’s possibilities, however, documentation is often seen as a burden for the farmer and unfortunately neglected. In a market where up to 90% of farmers still only record by hand, the necessary increase in efficiency can therefore only be achieved through further digitisation of the industry.
We give the farmer and his process partners (advisors, suppliers, buyers) the digital levers for economic and ecological success on several levels:
Automatic recording of agricultural work with low-cost
consumer goods such as smartphones and tablets (which work was
fertiliser/crop protection/machinery used…).
Analysis, BigData evaluation and benchmarking of agricultural work in order to
optimisation of input use and crop yields.
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